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The Magic Snorkel buys the 100th BillBoard in China! Striking a blow against shark fin soup!
Here's our certificate.
Demand for shark fin soup in Asia is the number one reason why shark populations are plummeting throughout the world.
Now you can take advantage of an unprecedented opportunity to make a direct impact in the fight to save sharks.
Shark Savers and WildAid are collaborating on a multi-media campaign in China targeting the consumers of shark fin soup.
You have a rare opportunity to make a difference. For $100 you can fund a "Say 'no' to shark fin soup" bus stop billboard featuring basketball star Yao Ming, one of China's most popular and influential citizens. This price includes production, installation, maintenance, and lighting for a full year. These ads are large, most are lighted, and they will be placed in many high-traffic locations in Beijing and Shanghai at eye-level.
Last year, WildAid had 200 billboards in Beijing for 3 months. In a survey, 19% of Beijingers responding remembered having seen the boards and 82% of those people said they would stop or reduce their consumption of shark fin soup. Imagine the power of 1000 billboards for an entire year. This campaign works and your billboard will have an impact!
The billboards are part of our broader shark fin soup campaign in China and will reinforce the message of television public service announcements, also featuring Yao Ming. They will direct viewers to the web site where they will learn about the environmental and health dangers of shark fin soup. At the web site, they will be invited to take a pledge promising to halt their own consumption, and be able to access campaign materials directed at restaurants, businesses, and those planning weddings.
Time is running out for sharks. Let's stop the problem at its source. Join Sharks Savers and WildAid in a proven campaign that truly motivates people to stop eating shark fin soup.
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